Behind The Brand
Old School Values. Modern Results. Coaching you with integrity, experience, and a commitment to real transformation.
I'm 63 years old and still training hard — because this isn’t just what I do, it’s who I am. I’m a personal trainer, competitive bodybuilder, and lifelong martial artist with over 40 years of hands-on experience in the fitness world. I’ve seen the trends come and go — what works, what doesn’t — and I know that real results come from consistency, smart training, and no shortcuts.I work with real people, not just athletes — men and women of all ages and backgrounds. Whether you're stepping into the gym for the first time, getting back into it after a break, or prepping for a stage or photoshoot, I’ll meet you where you’re at.My training style is no-nonsense and results-driven. I won’t sugar-coat things, and I don’t do gimmicks. What I do offer is clear guidance, proven methods, and the support to help you stay accountable and get it done. If you're ready to put in the work, I'm ready to back you all the way.No fluff. Just real training, real structure, and real results — built on old-school principles with a modern approach.
Pearl Dobson is living proof that it’s never too late to chase your dreams. At 60, she made her debut on the world stage at the Arnold’s Sports Festival in Brazil – just two years after attending the event as a spectator. Her journey from inspired fan to international competitor is a powerful story of resilience, passion, and belief.
A qualified personal trainer and nutritionalist, Pearly began competing in her late 50s, quickly racking up wins including the European Masters title in France and a top-5 finish at the World Masters in Milan. Even injury setbacks couldn’t stop her – she adapted, pushed forward, and proved age is no barrier to success.
Now part of our coaching team, Pearl brings not only expert knowledge but first-hand experience of transformation and high-level competition. Her mission? To help others realise their potential – no matter where they’re starting from.
